Insights on Behavioral Health Admissions
Field notes from inside admissions departments. Practical answers to the problems treatment centers face every week, by topic.
- Call Centers
Why Treatment Centers Lose Admissions From Missed Calls
The math on unanswered calls, where they cluster, and the routing and staffing fixes that stop the leak.
- Call Centers
How I Structure a Behavioral Health Admissions Call Center
Roles, queues, coverage, and the handoffs that decide whether a caller becomes a patient.
- Technology
What Treatment Centers Get Wrong About Call Tracking
Tracking numbers without dispositions and attribution are just expensive phone lines.
- AI
How AI Voice Agents Can Handle After-Hours Treatment Calls
What an agent should capture, when it should hand off, and where humans still win.
- Revenue Operations
How to Measure Cost Per Viable VOB Instead of Cost Per Lead
The metric that shows which spend actually produces admissions.
- Marketing
How Admissions Teams Should Handle PPC vs SEO Calls
Different intent, different scripts, different expectations for conversion.
- Marketing
How to Connect Marketing Attribution to Actual Admissions
Linking ad platforms, call tracking, and CRM so every admit has a source.
- Technology
The Behavioral Health Technology Stack I Would Build Today
Phone, CRM, EMR, AI, and reporting, and how they should talk to each other.
- Admissions
Why Your CRM Isn't Fixing Your Admissions Problem
Software doesn't fix process. Here's what has to be true before the CRM pays off.
- Leadership
How Treatment Centers Should Measure Admissions Performance
The weekly numbers leadership should review and the ones to stop watching.