Admissions Operations
Centralized departments, clear ownership, and reps trained to convert the calls you already pay for.
Behavioral Health Admissions Expertise
Everything between the ad click and the admission. Fifteen in-depth guides across six disciplines, written from inside the work.
Call Center Infrastructure
Tracking numbers, routing, IVR, queues, and coverage built so no caller hits voicemail.
AI & Automation
AI voice agents for overflow and after-hours, plus workflows that move leads without manual chasing.
Behavioral Health Technology
CRM configured for how admissions actually works, and connected to the phone system underneath it.
Marketing & Attribution
Every dollar of PPC and SEO tied to calls, VOBs, and admits instead of form fills.
Revenue Operations
Reporting leadership can run the business on: cost per viable VOB, conversion by source, revenue per channel.
Frequently asked questions
What areas does Jim Malcom consult on?
Admissions operations, call center infrastructure, AI and automation, behavioral health technology including CRM, marketing attribution, and revenue operations for treatment centers.
Does Jim Malcom implement systems or only advise?
He implements. Jim configures phone systems, call tracking, CRMs, AI voice agents, and reporting directly, then trains teams through adoption.